I’m Andrew Kamphey. Sure I’m the resident Google Sheets Wizard behind Higher Sheets. Higher Sheets is a collection of Instruments, Templates, and Tutorials for Google Sheets customers.
The enterprise generated whole income of $200,000 within the first three years. It is rather spiky income month to month however normally averages round $5k and might peak round $10k for months like Black Friday and once I elevate the LTD worth.
Lately I added a $9 a month membership after testing out another worth factors. And my LTD worth is now over $200 so I needed a greater entry level into the Higher Sheets universe along with the free movies on YouTube, Tiktok, and paid courses on Udemy.
What’s your backstory, and the way did you provide you with the concept?
After 5 years managing Google Sheets into an enormous inside database and gear package at a startup, I went off by myself. However what did I do?
I began a publication in regards to the Influencer Advertising and marketing business. After which bought that. After which tried to begin constructing a SaaS. Had a technical cofounder however we simply by no means received it to a sustainable worthwhile place.
Not all about Google Sheet is it? By no means. I by no means thought I’d be a Google Sheets Guru. I nonetheless don’t suppose I’m. However folks stored mentioning how my google sheets planners have been completely distinctive. I might do issues in Google Sheets folks might solely dream of.
In April 2020, throughout the top of covid lockdown I vowed to myself that I’d launch one thing, something. And in 24 hours I gave myself a deadline. Launch One thing!
The completely first concept of Higher Sheets was a Dribbble for Google Sheets. I needed to make a set of nice Google Sheets. However I couldn’t discover any.
So then I used to be like properly possibly I can present folks the best way to make nice Google Sheets and finally there could be sufficient to showcase. I made 8 tutorial movies in 1 day. Put 4 up at no cost, and 4 behind a paywall. That was the primary model of BetterSheets.
Launched on a Saturday. Made the primary sale on Monday. The 2nd sale took one other 2 weeks.
At first I set it up as a aspect challenge. The launch in and of itself was successful. I began it on the time as a one-time cost and to this present day there may be nonetheless a lifetime cost possibility. It’s only a bit larger worth now, than once I had solely 8 movies whole.
You is likely to be focused on:
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Describe the method of launching and rising the enterprise.
The launch within the first 24 hours is somewhat boring. I simply made the movies. Put up a Gumroad gross sales web page and a Carrd web site. That’s about it. I’m trying again and pondering “wow did that basically take me a complete day?”
I feel that as a result of I could make a brand new carrd web site in about 10 minutes now. Yeah I assume the writing, the hand-wringing, and the overall insecurity of not doing this explicit factor ever earlier than can take a variety of hours of the day.
Today I open a google doc, begin writing, and I even launched a Google Doc as a web site inside the final week. SellingSpreadsheets.com was out there and matches the title of the my subsequent course I’m making. So I simply redirect the area to the Google Doc that explains the course. The functionally of that took about 3-4 minutes. However yeah the writing has taken weeks and the expertise I wanted has taken years.
Throughout the previous yr I made an enormous change, or adjustment. I began making extra instruments for Google Sheets customers.
Initially I created Higher Sheets as a library of tutorials, that occur to have some construction. Structured round Programs that it’s a must to watch the movies in a selected order, and Subjects the place you’ll be able to watch movies in no explicit order.
I had been making instruments in sheets that weren’t for Google Sheets customers however somewhat for customers of different issues. Like Higher Letters is a collection of sheets to assist run a curated publication. 100 Twitter Templates is a sheet that can assist you tweet.
However beginning 2022 I’ve constructed Google Sheet Add-ons, and internet based mostly instruments. Thus far I’ve 6 Google Sheet Add-ons revealed to the Google Workspace Market. Ones like Sheet Types and Tiny Sheets have completed properly with hundreds of downloads. They’re all free.
In mid 2022 I began created internet based mostly instruments to assist do extra issues with Sheets like make a copy url and a PDF Export url.
Additionally I’ve created System Turbines you’ll be able to simply clarify your challenge and it’ll create a formulation. Some are particular to REGEXMATCH or Conditional Formatting, but additionally a general Google Sheets formula generator that you could ask it something.
What has labored to draw new prospects?
The primary factor that pulls new buyer is being listed on AppSumo Market. As soon as I received listed on there I’ve had tons and tons of consumers. 80% of my prospects come through AppSumo Market. And I make 85% of my income through AppSumo Market.
They’ve been excellent for me and to me. Helped me construct high quality hyperlinks to my work and distribute my work. I supplied a bundle of 19 Google Sheets Templates on AppSumo and that’s been downloaded greater than 40,000 occasions. They’ve featured Higher Sheets in blogs and movies.
On {the marketplace} they’re taking round 30% of the income however they generate almost 100% of the shoppers. Honest deal in my e book.
Up to now yr I’m additionally pushing my programs on to course platforms like Udemy. It’s been very good to have the ability to entry a market of people who find themselves actively looking to get higher. As a substitute of spending cash on PPC advertisements, or influencer advertising, or paid advertising, or doing earned advertising on podcasts and newsletters, I’m getting basically free site visitors.
And at occasions you may make the declare they’re paying me to seek out new prospects for me. As a result of everybody who takes any of my Google Sheets programs on Udemy have a excessive proportion probability to need to get a instrument to do one thing higher, or study extra to get higher, or purchase a template to save lots of time.
What are your plans for the long run, and what are you presently engaged on?
Proper for the time being I’m constructing my course Promoting Spreadsheets. Making an attempt to distill my very own expertise of promoting spreadsheets for the previous 3 years. Whereas additionally incorporating different sellers’ views and determining what’s probably the most important steps for an individual who’s first beginning to promote vs somebody who’s seeking to promote extra.
I need to cowl each paths and so they can each profit from some fundamentals. However wholly they will each profit from simply pondering in an abundance mindset. There are simply not sufficient “spreadsheet sellers” today.
Everybody ought to be promoting spreadsheets. Try to be promoting spreadsheets.
It’s so easy to do and may help folks in such a pleasant approach.
For many years we’ve needed to share Excel information like they’re some bodily product. And now Google Sheets are so collaborative, and on-line, cloud based mostly. For a $6 a month instrument like Google Workspace, it’s a LOT of worth to everybody.
However the one factor that stays the identical is everybody needs to hoard their sheets.
Share your sheets extra. Study from one another. Let’s make spreadsheets superior! Not boring.
And I’m constructing increasingly instruments across the recommendation I give. If I give some piece of recommendation quite a bit and make a tutorial about it, I now take into consideration how I could make the result attainable with one click on.
I’ve made add-ons like Button Types that make cool button-like cells in sheets. And constructed a Coupon Code Maker that generates 1,000 Gumroad Coupons in 1 click on. That is particularly for sellers to supply their merchandise on extra marketplaces.
I’m searching for increasingly alternatives to construct instruments today
What instruments do you utilize for your corporation?
Google Sheets – to do every part
Google Workspace – to internally set up
Gmail – to e-mail
Loom – to report movies
Gumroad – to promote Instruments
AppSumo Marketplace – to promote LTD
Descript – to edit movies
Do you may have any recommendation for different entrepreneurs who’re simply beginning out or need to get began?
Discover an accountability group. That could possibly be a single particular person or heck, a rubber duck. It’s not about discovering the people who find themselves accountable to you or that maintain you accountable, however somewhat discovering the fitting folks you need to be held accountable to. It could possibly be a writing group, or a advertising group, or a hacking group.
Meet them no less than as soon as every week and make one thing. Inform one another what you’re engaged on. Then go make it. Then present it to 1 one other. That’s it.
I’ve that group. A gaggle referred to as Hackagu and I feel the format is infinitely helpful. It’s helpful if you happen to’re launching. It’s helpful if you happen to’re doing advertising. It’s helpful if you happen to’re constructing options or new enterprise fashions.
Simply get collectively as soon as every week and say what you’ll do and do it. That’s it.
Having the ability to present another person the work you do does two issues. It makes you do the factor but additionally it will get you very used to public critique. Exhibiting somebody one thing is usually a very daunting process for somebody simply beginning out.
By getting used to on a weekly foundation for saying what you’ll do and doing what you stated you’ll do, it primes the pump of accountability.
You’ll have a greater understanding of what you’ll be able to say you’ll do and really do. You’ll even be freer to place extra of your self out on the earth.
If it’s tweet you need to do extra of, then host a weekly tweeters group at an area espresso store.
If it’s writing weblog posts, host a weekly bloggers group.
9:30 AM Introduce your self, what you’re engaged on, and what you’ll do right this moment. Ought to take about 2 minutes per particular person.
Have lunch collectively and a break.
4:00 PM Demos. Present what you made/wrote/labored on. In any kind it’s.
By doing this each week you’ll get within the behavior of determining what to do, what you are able to do. Specializing in that factor. Doing it. And sharing it.
Your entire course of is vital.
You’ll be able to see a lot of the instruments that I’ve constructed over the previous yr have been constructed this fashion. I had a query or a considered “oh I’d wish to make that” after which shared it at 9:30 am and Had it completed by 4pm that day. Confirmed it. Then launched it to Higher Sheets members.
If you happen to can’t discover even one different particular person then make it a weekly behavior with your self. If anybody feels alone and they’re studying this. Do it someday after which e-mail me what you made. I’m joyful to learn any emails.
I feel this may be completed on-line and could be joyful to see it completed remotely however there may be completely one thing magical about sitting down and doing the work, with others, in the identical room.
